Mchango makes it easy for non-profits or political fundraisers to do what they should be doing. Raising more money more efficiently and effectively through modern mobile technology.
Mchango engaged Elementz for Strategy, Design and Branding. Mchango’s goal was fast payment for service industry workers based on proximity. We helped develop their product strategy by having them refine their initial idea. We did this through brainstorming as well as a competitive analysis in the m-commerce and proximity payment space. The result was the development of a political donation app that allowed donors to give to politicians at their events or based on political preference in a fast and efficient way. In addition we created a custom logo and style guide for the Mchango brand.
- Online Fundraising & Event Registration
- Mobile Donation Capability
- Social Media Integration & Sharing
- Results Dashboard & Flexible Reporting
Simple Design For Complexity
We took the approach of beyond flat design, beyond minimal design and independent of progressive reduction for complex functionalities like pollination donation, fundraising and event planning.