Category Archives: Strategy

Is Building a Minimal Viable Product(MVP) Really the Best Approach?

Recently a number of innovators and product specialists have challenged the “Lean Startup” approach to building products. The premise behind “Lean Startup” is to

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Why you can Never Build the Perfect Product

I am often asked by the client in the beginning of a project to get things right so that when a product launches it doesn’t need

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Ready for a digital product strategy?

A few weeks ago, I was approached by a potential client who wanted to build a complex digital product that was geared to reach

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