E-commerce sales reached upwards of $1.9 trillion this past year, according to Emarketer, and will grow to upwards of $4 trillion by 2020. Consumers are increasingly confident about shopping online, and retailers such as Amazon and Alibaba have become juggernauts as a result.
Given the ever-growing sales numbers, it’s little wonder that companies like these have thousands of designers and developers working behind the scenes to optimize every button and page for maximum conversion – and ROI.
But e-commerce isn’t just the preserve of big business. Smaller players now have access to the same tools as the retailer giants, and they have plenty of choices when it comes to designing and developing an e-commerce site.
The first place to start is with an engaging design that looks good, is intuitive to use and creates conversions. User experience is critical if you want visitors to stay on your site long enough to make a purchase – and return. With more consumers turning to mobile shopping, you’ll also want to ensure that your site offers a responsive design that works as well on a mobile device as on a desktop. Having a highly converting design is key to ensuring success on your e-commerce site.
A great example of a converting e-commerce design is below from Picosphere with their Adorn e-commerce mobile app – for more about Picosphere and the Adorn app click here.
Making a decision about the technology your e-commerce site will run on is another essential step in building your e-commerce site. There are a wealth of different technology options available that range from simple out-of-the-box solutions to larger, more custom solutions. Plug and play platforms such as WordPress/Woocommerce provide the basics, while frameworks such as Magento, Opencart, Zencart, and Prestashop are options for more complex or mature businesses. These platforms allow integration with themes or custom designs, and feature numerous plugins that can be used to add functionality to your store.
The benefits of using an existing platform as the basis for your site is that the software will automatically take care of a lot of the complexities of your business – for example, payment, inventory management, invoicing, and customer management. The themes are also usually well tested and have been proven to be effective in driving conversions. However, no two e-commerce businesses are exactly alike, and building an e-commerce site on one of these platforms will still require a good deal of customization.
Custom site builds
Certain types of e-commerce business models may require fully custom solutions built from scratch for your business alone. These include subscription- or membership-based sites such as Adore Me, Trunk Club, or ShoeDazzle, which use complex styling algorithms to select relevant products for their subscribers, who pay a monthly fee for the service. These types of platforms are often custom built using fullstack JS technologies with a user experience design crafted to fit with their model.
At Elementz, we help businesses transform their ideas into reality by helping them make the right decisions about design, technology, and even business strategy – and then building those solutions. We’ve worked with platforms such as Magento, Prestashop, and WooCommerce/Wordpress, and we’ve built custom e-commerce solutions for e-commerce marketplace environments. So whether it’s developing the entire look, feel and technology of an e-Commerce site or stepping in to consult on development choices, our end-to-end expertise can make a real difference to your bottom line.
Hit us up if you need someone to get your e-commerce site up and converting!