Author Archives: niallmcsheffery


Is Building a Minimal Viable Product(MVP) Really the Best Approach?

Recently a number of innovators and product specialists have challenged the “Lean Startup” approach to building products. The premise behind “Lean Startup” is to

Read more


Why you can Never Build the Perfect Product

I am often asked by the client in the beginning of a project to get things right so that when a product launches it doesn’t need

Read more


How to Build the Perfect Loyalty Platform

Recently, here at Elementz, we were asked to develop a custom Loyalty Platform for a potential client. As part of this requirement, we researched

Read more

Business People Meeting Design Ideas Concept

Ready for a digital product strategy?

A few weeks ago, I was approached by a potential client who wanted to build a complex digital product that was geared to reach

Read more


Subscriptions: The Hottest Trend in Online Fashion

The way we shop for fashion and accessories has fundamentally changed. Gone are the days of browsing in-store – or even browsing online. The

Read more


Building the Perfect E-commerce Platform

E-commerce sales reached upwards of $1.9 trillion this past year, according to Emarketer, and will grow to upwards of $4 trillion by 2020. Consumers

Read more


Elementz Transforms into a Full-Service Digital Product Agency

Los Angeles, CA (February 8, 2016) – Elementz is proud to announce its evolution from a software development studio into a full-service Digital Product

Read more