Author Archives: niallmcsheffery

Is Building a Minimal Viable Product(MVP) Really the Best Approach?

Recently a number of innovators and product specialists have challenged the “Lean Startup” approach to building products. The premise behind “Lean Startup” is to

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Why you can Never Build the Perfect Product

I am often asked by the client in the beginning of a project to get things right so that when a product launches it doesn’t need

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How to Build the Perfect Loyalty Platform

Recently, here at Elementz, we were asked to develop a custom Loyalty Platform for a potential client. As part of this requirement, we researched

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Ready for a digital product strategy?

A few weeks ago, I was approached by a potential client who wanted to build a complex digital product that was geared to reach

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Subscriptions: The Hottest Trend in Online Fashion

The way we shop for fashion and accessories has fundamentally changed. Gone are the days of browsing in-store – or even browsing online. The

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Building the Perfect E-commerce Platform

E-commerce sales reached upwards of $1.9 trillion this past year, according to Emarketer, and will grow to upwards of $4 trillion by 2020. Consumers

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Elementz Transforms into a Full-Service Digital Product Agency

Los Angeles, CA (February 8, 2016) – Elementz is proud to announce its evolution from a software development studio into a full-service Digital Product

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